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Welcome to Dr Survival’s website!


Dr Sarita Robinson (aka Dr Survival®)  is a Principal Lecturer in Psychology at the University of Central Lancashire (UCLan). Sarita has spent over 15 years researching people’s reactions to disasters. She focuses on trying to work out why some people are more likely to survive than others in emergency situations (and what we can do to improve our chances of survival). Sarita has provided training in the psychology of survival to both academic and non-academic audiences. Her work has been quoted in the national press including The Times and Daily Telegraph, and she has appeared on numerous TV programmes, including BBC News. In this website you can learn more about her work. If you need advice on preparing your workforce for an emergency she is available to give talks and presentations to groups of all sizes. You can contact Sarita here.