Welcome to Dr Survival’s website!

Dr Sarita Robinson (aka Dr Survival®) is Associate Dean in the School of Psychology and Humanities at the University of Central Lancashire in Preston. Sarita has spent over 18 years researching people’s reactions to disasters. She focuses on trying to work out why some people are more likely to survive than others in emergency situations (and what we can do to improve our chances of survival). Sarita has provided training in the psychology of survival to both academic and non-academic audiences. Her work has been quoted in the UK national press including the Times, the Observer, the Guardian, the Telegraph, the Mirror, the Daily Mail, the Sun, and on Sky News, LBC radio, and CNN, and she has appeared on numerous TV programmes, including BBC News, and ITV’s This Morning. In this website you can learn more about her work. If you need advice on preparing your workforce for an emergency she is available to give talks and presentations to groups of all sizes.You can contact Sarita here.You can find helpful pandemic advice from Sarita here.